Use Semrush’s On Page SEO Checker to check if your title tags contain target keywords and if there’s any keyword stuffing. Use heading tags throughout your content to break it up and make it more readable and skimmable for users. In order to show your website in search engine results pages (SERPs), Google has to know what your page is about.
Blog Sapo
Large images slow down your site, frustrating users and hurting rankings. Well-structured, clear content makes it easy for users to find information quickly. Using headings, bullet points, and formatting improves readability. Most search engines use this to understand a site’s relevance and quality. This helps them more effectively match your website to user searches. The content on your website is your chance to gain the trust of your potential customers and prove your authority.
Schema Markup Audit Checklist
Check that your images are sized appropriately for your website and the space you’ve allotted for it. Poor quality images can make your website look less professional, but large files can slow down page speeds. These are headlines and subsection titles that break up and label the text on your page. Though all are relevant for SEO, the most prominent title for SERP ranking is your H1 title, otherwise known as your headline. If you’re new to working on SEO, on-page optimization is a good place to start before moving on to advanced practices. Here’s a breakdown of what on-page SEO is, how it can help your website, and a step-by-step list of techniques to use.
- And to top it off, you get real-time log file processing which constantly delivers an updated feed coming from various search engines including Googlebot, Bing, Yandex, and more.
- Search engines don’t operate solely in the realm of text anymore.
- In the following chapters, we’ll go step by step through all of these factors.
- On-page SEO is optimizing on-site elements for search engine optimization to improve a URL’s visibility in organic search results.
- WebFX’s on-page SEO services include thorough title and meta tag optimizations to help you create click-worthy links that are relevant (and helpful) to users.
Adding videos to your site is a bit more complicated than images. And ranking your videos on Google (or YouTube) comes with its own set of challenges. We’ve got a great series of posts all about video SEO, if you’d like to learn more about optimizing in this area.
Columns S and T allow you to note which visual elements need to be added. When adding an image to a page, be sure to include a descriptive file name and image alt-text. If you need to create new meta descriptions, do so in column M of the template. By doing this, you’ll be able to go more in-depth and provide more detailed information about that topic. This also means that you are only optimizing for one keyword per page, meaning you have a greater chance to rank for that keyword. Review your current URLs, page titles, and meta descriptions to see if they need updating.
Like title tags and meta descriptions that are too long, too-long URLs will also be cut off with an ellipsis. Just remember, having a descriptive URL is just as important, so don’t cut down on SEO Anomaly URL length if it means sacrificing the URL’s descriptiveness. You may recognize some auto-generated content by how little it makes sense when read — they are technically words, but strung together by a program rather than a human being. This understanding of on-page elements sets the stage for a detailed review through the checklist, ensuring each aspect is optimized to enhance your B2B site’s SEO and user experience. Though not a direct ranking factor, meta descriptions provide a summary of the page content.
After the table, you’ll get an explanation of both types of SEO in further detail. There, the clerk pulls up an internal reference guide for what stores sell which products. If a customer asks where to buy upscale women’s shoes, they find the guide’s section listing women’s shoe stores and recommend a few. They might even have notes about current sales or specific brands.
